About Yoni Dejene

I’m a product designer with a background in engineering. I’ve worked on everything from B2B dashboards to consumer apps.

I like getting involved early, talking through ideas and figuring out what to build together. I care about simplicity, craft and how a product feels.

Lately, I’ve been designing and building AI products.

Let's talk

How I work

I explore ideas in Figma and then build working prototypes with Codex. I like to get a feel for a design and see how other people react to it.

  • Design

    I research user needs, design interfaces, and create design systems.

  • Code

    I build interactive prototypes, websites, and web apps.

Experience

  1. FreelanceProduct Designer
    2019–Present
  2. LaborupProduct Design Lead
    2024
  3. MarmaladeProduct Design Lead
    2023–2024
  4. BountyHead of Design
    2022–2023
  5. Meaningful GigsHead of Design
    2021–2022
  6. IDEOFrontend Engineer
    2020–2021

Side projects

I’ve also dabbled in physical product design.

Along the way

I ran free coding boot camps in and .

I studied analytics and computer science at .

I used to invest in startups, which is also when I realized how much I like working with early-stage companies.

I like running, playing , and reading . I’m also learning to play tennis.